What is Clean Beauty? How do I Know which Brands are Clean?

“Clean beauty” isn't just a fleeting buzzword—it's a movement. Consumers are increasingly conscious of what they apply to their skin and body, valuing products that are both safe and effective. This heightened awareness has fueled a clean beauty movement where transparency is key, encouraging brands to be fully open about their formulations.

At Nescens, we believe that clean beauty is essential, and our entire product line is undergoing reformulation to ensure a fully clean offering by the end of 2025.

A clean beauty label indicates that the product is created without harmful chemicals and retains its formulation naturally. Some typical culprits include sulfates, parabens, and phthalates.

Steering clear of these not only reduces exposure risk but contributes to overall well-being. Another important factor is sourcing high-quality botanical ingredients. Such ingredients are often sustainably harvested and possess fewer irritants compared to their synthetic counterparts. The priority here is minimizing adverse reactions while nourishing the skin with pure, plant-based components.

Nescens’ clean beauty commitment is grounded in three fundamental pillars:

1. Safety (SAFE): formulations free from controversial ingredients, delivering uncompromising safety for even the most sensitive skin.

2. Simplicity (SHORT): minimalistic formulas that focus on essential, effective ingredients, ensuring purity and reducing unnecessary additives.

3. Sustainability (SUSTAINABLE): ethical sourcing practices that reduce environmental impact, choosing ingredients that are gentle on the skin and kind to the planet.

These core principles drive every step of Nescens' product development process, ensuring that clean beauty is synonymous with effective and responsible skincare.

Nescens has gone beyond the basic definitions of clean beauty to embrace the most stringent standards in the industry. With our commitment to effective, pure, and uncompromising skincare, we’ve redefined what it means to be clean. But what about our previous formulations? Rest assured, our products have always met rigorous safety standards, posing no risk to consumers.

However, in our pursuit of continuous improvement, we are enhancing our formulas to incorporate the latest advancements in scientific research and cosmetology, with a focus on natural ingredients.This evolution doesn't question the quality of our previous products but rather demonstrates our commitment to keeping pace with industry advancements and remaining at the forefront of cosmetic innovation.

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Our range is aimed in particular at mature skin with specific needs. For example, take a look at our best anti-aging moisturizers for dry skin.

Skincare enthusiasts love delving into ingredient lists, and the advent of clean skincare products addresses their concerns brilliantly. It's a win-win situation both for the users and the planet. Organic substances tend to be packed with vital nutrients perfect for hydrating and rejuvenating skin. From hydration to anti-inflammatory properties, these ingredients effectively cater to diverse skin needs.

Our bio-identical skincare range, for example, contains ingredients as close as possible to the skin's natural composition.

Social media platforms have played arguably one of the largest roles in this transformation. Beauty influencers frequently highlight the benefits of using clean products while exposing the harsh realities behind many mainstream options. Their persuasive voices amplify the message, encouraging a wider adoption of cruelty-free vegan products along the way.

Moreover, hashtags like #cleanbeauty and #organicvegan have skyrocketed in popularity, further solidifying the movement's appeal. Each post serves as a mini-guide, showcasing real-life transformations and endorsements from trusted individuals. It’s easy to see how this interactive platform aids in consumer education and engagement.